My name is Wesley Rocha, but people call me Welz/Wes.
I'm a 26-year-old Brazilian art director and graphic designer with a strong background in design and a deep passion for crafting.
Over the years, I've honed my skills in creating visually compelling narratives that resonate with diverse audiences, always seeking to balance conceptual strength and aesthetic precision.
I carry with me the lived experience of growing up in the peripheral areas of São Paulo's South Zone, a reality that has shaped not only my worldview but also my creative identity.
For me, every project is an opportunity to channel these influences, crafting visuals that are not only striking but also rich in storytelling — a dialogue between form, context, and emotion.
In my free time, I spend a good part of it gaming, a big fan of Counter-Strike and other FPS games. I also enjoy going out and doing some sports (I try).
Experiences
Cheil Worldwide 2023 - currently
HSAd Brazil 2020 - 2023
Spiner
2017 - 2020
Education Creative Punch ─ 2025 Escola Cuca ─ 2024